The hero section is, without a doubt, the most important part of any website. It’s the first thing visitors see, and in just a few seconds, it needs to grab their attention, communicate the website’s purpose, and make them curious enough to keep scrolling.
What makes a hero section stand out can be broken down into a few key elements: bold visuals that instantly capture attention, an intuitive layout that’s easy to navigate, and clear copywriting that communicates the right message. While this sounds simple, it’s often hard to get it right unless you see what good hero sections look like for yourself.
That’s why, in this post, we’ve curated some great examples of hero sections from across the web, perfect for giving you a clear perspective on what makes a great hero section.
1 Oliverpeoples
Website category: E-commerce (Eyewear & Accessories)
Optimized for: Selling eyewear
Key fonts: FuturaStd, BerlingLTStd-Roman
2 Wendyrowe
Website category: Blog (Beauty & Wellness)
Optimized for: Promoting beauty content
Key fonts: MillerBanner, HoeflerText, Proxima N W01, Libre Caslon
3 Breguet
Website category: E-commerce (Luxury Watches)
Optimized for: Selling luxury watches
Key fonts: SuisseScreen, SangBleu Empire
4 Clouarchitects
Website category: Business Portfolio (Architecture Firm)
Optimized for: Showcasing architectural projects
Key fonts: Noto Sans, Circular book
5 Daylightcomputers
Website category: E-commerce (Technology & Health-Focused Devices)
Optimized for: Selling technology products
Key fonts: ABC Arizona Flare, ABC ROM
6 Foster&son
Website category: E-commerce (Luxury Shoes & Leather Goods)
Optimized for: Selling luxury shoes and leather goods
Key fonts: Calluna-Regular, Calluna sans
7 Sometimesalways
Website category: E-commerce (Boutique Wine Store)
Optimized for: Selling boutique wines
Key fonts: Founders grotesk, Sunset Serial, Archivo SemiBold
8 Zhenyary
Website category: Personal Portfolio (Art Direction & Digital Design)
Optimized for: Showcasing design portfolio
Key fonts: Schnyder L Web, GT Walsheim
9 Maisonmargiela
Website category: E-commerce (Luxury Fashion & Accessories)
Optimized for: Selling luxury fashion
Key fonts: Margiela Serif, Margiela Sans
10 Camillemormal
Website category: Personal Portfolio (Independent Designer & Art Director)
Optimized for: Showcasing design portfolio
Key fonts: Sohne
11 Clivechristian
Website category: E-commerce (Luxury Perfume)
Optimized for: Selling luxury perfumes
Key fonts: ONYRealist-Italic, Glossy Display, SofiaPro
12 Madelinenyc
Website category: Business Portfolio (Restaurant)
Optimized for: Displaying restaurant menu
Key fonts: Merchant Copy
13 Katherinepihl
Website category: Personal Portfolio (Branding & Web Design)
Optimized for: Showcasing branding and web design portfolio
Key fonts: Parnaso, Neue Montreal
14 Walkerwarner
Website category: Business Portfolio (Architecture Firm)
Optimized for: Showcasing architectural projects
Key fonts: NewsGoth BT, NewsGoth
15 Niccolomiranda
Website category: Personal Portfolio (Interactive Designer & Developer)
Optimized for: Showcasing design projects
Key fonts: Editorial New, Canopee Regular
16 Marcelatl
Website category: Business Portfolio (Restaurant & Event Venue)
Optimized for: Event bookings and reservations
Key fonts: slick, Old Standard TT, Roboto,
