Logos are the face of a brand. They are everywhere, from business cards and websites to packaging and advertisements. And while name might be the first thing someone learns about a brand, logos are the first visual element they see. So, designing a logo that people can easily recognize third or fourth time they see it is important. And there is no other style that lets you do that better than minimalism.
But as everyone has realized this fact, it’s become harder and harder to create minimal logos that don’t get lost in the crowd.
In this post, that’s exactly what we have tried to solve. We have gone through hundreds of brands and tried to find minimal logos that aren’t just simple but are differentiated and memorable.
So, stick with us as we showcase these amazing finds.
1 Gimaguas
Industry: Fashion & Accessories
Key Usages: Branding, Product Labels, Website Design, Social Media, Packaging
Brand category; Affordable
Related post: Top Minimalist E-Commerce Websites for Design Inspiration
2 Aesop
Industry: Skincare & Personal Care
Key Usages: Retail Stores, Product Packaging, Print & Digital Ads
Brand category; Luxury
3 Skin1004
Industry: Skincare & Cosmetics
Key Usages: Packaging, Digital Marketing, In-store Displays
Brand category; Affordable
4 Oliverspeople
Industry: Eyewear
Key Usages: Eyewear Frames, Retail Displays & Packaging, Digital Platforms
Brand category; Luxury
5 Mvmt
Industry: Accessories (Watches, Eyewear)
Key Usages: Watch Dials, Social Media & Influencer Marketing, Packaging
Brand category; Affordable
6 Reigningchamp
Industry: Apparel (Athleisure & Streetwear)
Key Usages: Apparel, Collaborations, In-store Branding & Digital Campaigns
Brand category; Premium
7 Danielwellington
Industry: Accessories (Watches)
Key Usages: Watch Faces & Straps, E-commerce & Social Media, Packaging
Brand category; Affordable
8 Asket
Industry: Apparel (Sustainable Fashion)
Key Usages: Apparel Labels, Digital Platforms, Packaging & Delivery Boxes
Brand category; Premium
9 On
Industry: Footwear & Sportswear
Key Usages: Footwear & Apparel, Sports Events & Sponsorships, Retail Displays & Digital Presence
Brand category; Premium
10 Glossier
Industry: Skincare & Cosmetics
Key Usages: Product Packaging, Digital Campaigns & Influencer Collaborations, Retail Stores & Pop-ups
Brand category; Affordable
11 Aether
Industry: Apparel (Outerwear & Activewear)
Key Usages: Outerwear Branding, E-commerce & Digital Ads, Collaborative Projects
Brand category; Premium
Related post: 15 Free Minimal Fonts for a Clean and Intuitive Design
12 Icicle
Industry: Apparel (Sustainable Luxury Fashion)
Key Usages: Apparel Labels, Storefronts & Packaging, High-end Marketing Campaigns
Brand category; Luxury
13 Outerknown
Industry: Apparel (Sustainable Casualwear)
Key Usages: Apparel Tags & Labels, Partnerships & Events, E-commerce Platforms
Brand category; Premium
14 Veja
Industry: Footwear & Apparel
Key Usages: Footwear Design, Website & Digital Platforms, Packaging
Brand category; Premium
