Brands can last for decades, even centuries, but design trends come and go. What worked yesterday may feel outdated tomorrow. Nowhere is this more obvious than in logos.

While brands can easily update packaging, ads, or websites to follow trends, logos are different. Logos are the heart of a brand and need to stand the test of time. Over the years, logos evolve to stay relevant without losing what makes them iconic.

We’ve compiled a list of famous logo evolutions that demonstrate how brands have adapted their logos over time to keep up with trends without losing their identity. So, let’s dive in and take a closer look at these examples.

1 Apple

2 Starbucks

3 Mercedes

4 Aston martin

5 Ups

6 Volkswagen

7 Canon

8 Lego

9 Nestle

10 Instagram

11 Netflix

12 Versace

13 Burberry

14 Rebook